The Legend Behind SeaDog

We started SeaDog with one simple idea: we wanted clothing that carried the same spirit we feel when we think about the sea — bold, weathered, and built for adventure. Funny enough, it didn’t begin with T-shirts. It began with a habanero plant. A conversation about making hot sauce sparked a flood of ideas, and before long, we realized what we really wanted was something bigger: a brand that could capture the pirate aesthetic and salty, adventurous vibe that’s always resonated with us.

SeaDog was born not just as a clothing line, but as a way to share that sense of being seasoned by the sea — toughened, weathered, and ready for whatever comes your way. Our mascot, Leroy, is the perfect embodiment of that. A loyal sea dog through and through, he reminds us that the legend of a seadog is more than just a name. It’s a spirit — resilient, salty, adventurous, and a little rough around the edges.

As Southern California locals, the coast is part of who we are. From Pacific Beach days to chasing ideas late into the night, we’ve always been drawn to the lore of pirates, the call of the ocean, and the stories of those who came before us. SeaDog is for anyone who shares that same spirit — the ones who love the legends, embrace the salt, and carry themselves with a sense of adventure.

So welcome aboard. The Outpost is just the beginning.

⚓ Seasoned by the Sea.

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